Woobius grabs a gong at the 2010 MEX User Awards.
Congratulations to the Woobius team for coming out on top in the ‘professional’ category at last week’s 2010 MEX Awards. It’s a great achievement for the team.
The official line from the judges is they chose Woobius ‘because it represents a great multi-platform customer experience and focuses on the needs of a group of users who can really benefit from new ways of combining visual and audible communication.’ It’s a satisfying thought that our message is getting through and the Eye is being recognised as a potential game changer in the world of visual communication.
The ceremony marks the start of the 7th International MEX user Experience Conference – a two day strategy forum exploiting techniques and strategies for creating great mobile user experience in a multi platform digital environment. Marek Pawlowski, the founder of MEX, has developed the conference with an intriguing manifesto at heart:
"Unencumbered by wires, information is flowing into every corner of our world at an ever increasing rate and through an ever increasing range of digital platforms. The single greatest challenge facing digital industries is understanding how this explosion of data will be woven into the fabric of consumers' lives."
It’s coming up for a year now since we entered the Vodafone Mobile Clicks competition in Amsterdam with such a thought in our minds. The Eye was in its infancy at that point, more of an idea with huge potential than a working tool. Today, with the beta testing in full swing, and a number of significant architectural practices involved in its development, the Eye is coming of age. This award is a stepping stone towards our goals and as Su Butcher writes in her blog proves we have embraced the future of wireless connectivity and made it into a real opportunity for our users. What’s more, I believe that keeping rigorously to our mantra of ‘simply simple’ we have found the best way to weave visual collaboration into the fabric of consumers’ lives.
This award comes at a significant time for Woobius. Just this week three new team members have joined us at our newly decorated offices in Battersea. I’ll introduce both them and the new office in the next blog but in the mean time if anyone wants to read more about the MEX awards please do so here.
