Get Construction Events and a Product Manufacturers Directory on the go with the Building Centre Mobile App
The Building Centre is well known for hosting innovative Built Environment events in the heart of London. Now, this innovation has been taken to the next level with their events and product directory service, specifinder, being made available on the go through a mobile app.
We caught up with Michael James who told us a little more...
What made you get your own company app?
With the increased popularity of smart phones and portable devices, we wanted our customers to be able to access our services when they’re away from their desks – whether that be on-site or on the move. We felt that developing an App was a necessary step forward for us in order to widen our audience.What functionality does the app offer?The app provides listings of past and future events and exhibitions as well as exclusive videos, photography and programmes via its built-in micro-apps. Instead of taking away a printed programme, a visitor can download a micro-app soon after an event or exhibition – a much more sustainable and convenient option. The App also includes a guide to our Product Galleries, listing all exhibitors under convenient product categories.We’ve also incorporated specifinder.com, our online product directory, into the App ensuring that specifiers working on projects large and small can now easily look up suitable building products via a thoroughly modern and user-friendly platform with access to over 10,000 companies and 1,400 product categories - all from their pocket!How have/will you use the app? As well as providing a new platform for us to deliver content from our events, exhibitions and information services, we find that the App is great to use in meetings and presentations when we need to demonstrate what The Building Centre has to offer.How could your app help you win new business?
As well as generally expanding our audience, the App provides our specifinder subscribers (who are all building product manufacturers,) with added value, because every company who has an enhanced entry on the site will now have an entry within the App. This will potentially provide the manufacturers with exposure to a new audience, giving them one more reason to subscribe.Who might be interested in the app?
The App would be of interest to industry professionals, students and those interested in architecture, engineering, planning, design and constructionHow was it working with the Woobius team?
Working with Woobius was great. They were the hands-down first choice for developing our App because they understand our industry and our target audience. Although we knew what we wanted in an App, the Woobius team made suggestions and recommendations, coming up with some great ideas we hadn’t thought of. Who do you think could benefit from a Woobius App?
I think that just about anyone could benefit from an App if they have a product or service to promote, including product manufacturers who could use one to effectively and sustainably provide product information as an alternative to printed brochures for specifiers to use on the move and on site. Architects could also benefit from a Woobius App, they are a superb way to present case studies and photography, effectively showcasing the practice’s work – and I’m pleased to see some have started to do just that!
