The next mobile app to be featured on the Woobius Scribbles Blog is from Open House London.
We caught up with Open House Project Manager, Jeni Hoskin to explain what they're all about and how they used mobile technology to improve the experience they offer.
What is Open House?
Open House London is an annual invitation to thousands of Londoners to get excited about our capital’s amazing architecture, giving the opportunity every September to visit over 700 buildings and events free of charge. Open House London is an initiative by our charity Open-City.
What made you get your own company app?
As the event is very much focused on people, we were keen to gain advocacy of the ‘crowd’ in a new way - engaging our audience with a new mobile tool which would be a valuable and transparent offer, easy to use and easy to interact with – and so ultimately building greater trust and support amongst our network.
What functionality does the app offer?The app helps our audience to discover which Open House buildings and events to visit- where and what they are and with links to images and more architectural info, as well as a ‘favourites’ function to make event planning much easier. It really comes into its own on the day itself when trying to navigate from place to place!
How will/have your staff used the app?We all used the app exactly in the same way as one of the ‘punters’ would – it was so useful during the event to help us get around.
Has your app helped you win any new clients?The app definitely presents extra benefits for new sponsors we might want to attract.
How successful was the app when it was released?The app was a huge success. At its peak, the app, which was downloaded more than 7,500 times over 26 days, was the top Travel App in the UK and ranked in the top 15 paid Apps in the UK across all categories. It was a valuable tool as well as being revenue-generating for our charity.
Who might be interested in the app?Anyone wanting to take part in Open House London will be interested but it is also useful as a year-round resource about London’s architecture.
How was it working with the Woobius team?The Woobius team are fantastic – Bob, also an architect, totally understands our sector and audience and Woobius have been so helpful in incorporating new functionality and tweaks and are working on the new version for 2012!
Who do you think could benefit from a Woobius App?Any company wishing to platform their work in a new and interesting way, or to add value and opportunities for people wherever they are, will benefit from a Woobius App.
And finally, when is the next Open House event?The dates for 2012 are 22nd and 23rd September with more information available at
www.londonopenhouse.org.
Click to download the Open House app and read reviews.
Could your company benefit from a mobile app? Click here to find out...